About
Brad Johanson
Producer / Editor / Owner @ Alter |
If there's one thing I've learned in all my years of being in production and post production, it's that STORY is king. You can use every piece of high-end gear, but if you're not able to connect with your viewers on an emotional level through the telling of a compelling story, it is all for naught. I'm very grateful to be in video production as a professional who's background is deeply rooted in editing and story development. I believe having this insight is key to creating, with YOU, the video that will pull your audience in and resonate with them in a lasting way. Creating, cultivating, and altering perception through imagery is not done with camera trickery and bombastic flash, but through a careful distillation of information structured to create maximum impact.
The Alter philosophy is this: Know your audience and build a bridge. Whether the story you’re telling is enabling people to know who you are, selling a product, or raising awareness—knowing your audience allows you to build the emotional attachment necessary to stand out, be understood, and be remembered. Lets build some bridges together. Sincerely, Brad Johanson Producer / Editor / Owner @ Alter |