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 About

Picture
Brad Johanson
Producer / Editor / Owner @ Alter

If there's one thing I've learned in all my years of being in production and post production, it's that STORY is king.  You can use every piece of high-end gear, but if you're not able to connect with your viewers on an emotional level through the telling of a compelling story, it is all for naught.  I'm very grateful to be in video production as a professional who's background is deeply rooted in editing and story development.  I believe having this insight is key to creating, with YOU, the video that will pull your audience in and resonate with them in a lasting way.  Creating, cultivating, and altering perception through imagery is not done with camera trickery and bombastic flash, but through a careful distillation of information structured to create maximum impact.  

The Alter philosophy is this:  Know your audience and build a bridge.
Whether the story you’re telling is enabling people to know who you are, selling a product, or raising awareness—knowing your audience allows you to build the emotional attachment necessary to stand out, be understood, and be remembered.

Lets build some bridges together.

Sincerely,
Brad Johanson
Producer / Editor / Owner @ Alter



ALTER CREATIVE MEDIA
SCOTTSVILLE, NY 14546


Telephone

303.957.6734

Email

[email protected]
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